Denim is everywhere this season, from the hat on your head to the shoes on your feet, and yet finding the perfect pair of jeans still overwhelms us. With a large variety of washes, choosing the ideal shade for your blue jeans can be tricky. But thanks to this season’s to-dye-for look, your task may be easier. "The must-have colour is simply dark with a lot of texturing," notes Clarkson. Look for inky indigos, which can be dressed down for casual wear and dressed up for a night out. To keep your dark denim looking its best, try washing your jeans inside out in cold water and not using the full dry cycle. Of course you want your jeans to look good, but remember that they should feel good as well.
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